Going world-class

Sports Tracking Technologies wants its Sports Tracker online service to be competitive – even in the tough international arena, where they are up against similar services from companies like Nike and Adidas. As a result, they decided to expand the community features of their online service.

For demanding athletes

Users of Sports Tracker have eagerly adopted the improved online service. The service has been optimized for demanding users who train actively.

The behavioral models and motives of athletes assisted in the prioritization of functions. One athlete wants to compare her performance with others, while the next guy wants to compete against them. A third likes getting support, and a fourth loves getting tips. Sharing is easy through the Sports Tracker online service, email, and social media services.

Based on GPS location data, the athlete receives the following information about the workout:

• distance
• duration
• average speed
• number of steps
• energy consumed.

The phone application, which is compatible with the Polar Bluetooth heart rate strap, stores the user’s heart rate data. Comments and photos can be added to the workouts.

Sports Tracker in numbers