www.veikkaus.fi – Concepting a Comprehensive Service Overhaul
An entertaining, social, fast-paced gaming service. Increased appeal among younger players. The veikkaus.fi redesign made these dreams come true – weekly sales are growing an average rate of 20 %.
Due to increasing international competition, Veikkaus, Finland’s national lottery game operator, decided to update its online service, including the customer experience and games offered. Veikkaus established three goals: emotional involvement, diversion, and expanding the customer base towards younger target groups.
A more varied gaming service
The results from Palmu’s comprehensive service design have been good. The service is more varied and visually impressive than before. A new game, eBingo, has risen to become the most popular online bingo game in the world based on number of users and sales figures. Computer-game-like Syke (“Pulse”) features a draw every fifteen minutes.
For less-experienced players, packages containing lighter versions of games are available. First-timers also find it easier to play thanks to a unified user experience: a similar internal logic is applied to different games and groups of games.
Marked growth
| +20 % | growth in average weekly sales |
| n. 9 950 000 € | weekly sales before the overhaul |
| n. 8 250 000 € | weekly sales before the overhaul |
| +96 % | growth in the key target segment of young women among newly-registered customers |
| +64 % | growth in the key target segment of young men among newly registered customers |
| +36 % | average weekly number of newly registered customers |
| eBingo, released with the launch, has risen to become the world’s most popular version of online bingo in terms of both number of users and sales figures. | |
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What the client has to say
Gaming is increasingly moving online and becoming more entertainment-oriented, meaning our products need to be easily accessible without any needless mystification. We want our site to be at the forefront of development. I can say that it is one of the best real-money gaming sites in the world. Our increasingly appealing products help us attract the right kinds of new customer groups to play on our site.