Spurring Growth in Service Business
In the future, all business will be service-based. When you need help developing your service business, Palmu can help pinpoint the most relevant solutions. They’re often found in the commercial packaging of existing services or systematization of service development.
- Productization, service packaging
- Establishing a model for continuous product development
- Organizing service development, process development, responsibility and rewards, etc.
- Surveying new business opportunities, service innovation.
Customer and Consumer Insight
We want to identify the factors that resolve your customers’ problems. We succeed in this by getting close to your customers and observing how they do things, while taking into consideration the contextual and cultural factors of the operating environment. The results of this research are written up in a format that is directly applicable in service development – revealing behaviors, motivations, needs, and relevance for various customer profiles. This results in services that have true value for customers.
- Qualitative design research and customer profiling: ethnographic studies, contextual interviews, observation, cultural probes, purchase process studies, concept testing
- Quantitative design research: factor and cluster analysis, conjoint analysis
- Service analytics and conversion optimization: NPS, assessments of customer experience and business potential, web analytics, multivariate testing, A/B testing.
Service Concepts and Customer Experience-Based Service Design
Your customers value the services they experience as useful. They also appreciate smooth shifts between service channels. Through comprehensive design, we succeed in building service concepts with superior customer experience and business value.
- Service design grounded in the customer experience and multichannel service models
- Crystallizing of service concepts, prototyping
- Service design for business-critical online services
- Design of shop and space concepts, retail space design
- Personal customer service encounters, tools, and approach
- Continuing development and service design of existing services.
Relevant cases
From Concept to Execution
Delving into your company’s service architecture, we couple the updated service concept to your procedures, solutions, and development projects. Through careful and impartial design, we ensure that customer value continues to be achieved in existing services and that service development progresses according to the agreed schedule and budget.
- Service definition based on requirements for service business, customer service, and technology
- Design of service logic, automation, and technical architecture
- Planning, budgeting, and managing development projects, as well as handling competitive bidding of execution work
